So, what happens when you mash up a change management strategy with the Kirkpatrick model for learning effectiveness? You get Etienne Wenger et al‘s newest concept, as detailed in Ruud de Moor Centrum’s Rapport 18 (Report 18) – Promoting and assessing value creation in communities and networks: a conceptual framework¹.
Oh, yes. And if that’s not obscure enough, throw in a bit of story-telling magic to really bring it all together.
What could have been overly academic treatment of an intersection of ideas really does turn out to be a fairly pragmatic use of intersecting ideas and approaches, to deliver a method for tying Communities of Practice to valid business objectives. How?
Start with the change management framework. Imagine the “current state” on the left column, an open space, and the “future state” on the right. Now, snake a line, descending across time down the page, to traverse the space between the current and future states. If you’ve imagined that the way Wenger did, you’ll have something that looks like this:
(This is where the stories come in – describing the current and future states in a manner that is memorable and relate-able. Wenger calls these the “Ground narrative” and the “Aspirational narrative.”)
And now, for the Kirkpatrick model. Using the 4 Kirkpatrick Levels (Reaction, Learning, Behavior, and Results), Wenger proposes the following “Cycles” to facilitate the change from current to future states:
- Immediate value
- Potential value
- Applied value
- Realized value
- Reframing value
So, there you have it – a brilliant mash-up of change management and Kirkpatrick learning effectiveness, spiced with a bit of storytelling. Worth the read, and worth the implementation. Next time you’re asked, “Where is the value in CoPs and Organizational Learning?”, tell them some stories…
¹Wegner, E., B. Trayner, et al. (2011). Promoting and assessing value creation in communities and networks: a conceptual framework. Heerlen, NL, Ruud de Moor Centrum Open Universiteit: 60. (available at http://www.ou.nl/web/english/home)